Business
Software

26 Jul 2022

REDUCE YOUR COSTS DEVELOPING AN APP FOR YOUR BUSINESS

Contrary to what many entrepreneurs believe, the truth is that developing an application for your business can be a very effective way to reduce costs.

Contrary to what many entrepreneurs think, the truth is that developing an application for your business can be a very effective way to reduce costs (especially with regard to customer relationships).

Today we decided to demystify this issue, and explain how you can easily reduce your costs by having an app accessible to customers (or your employees).

4 reasons to develop an application for your business and reduce costs

Many companies spend a lot of money monthly to have a good reputation in the market (as well as a good volume of sales) and to obtain a good relationship with the customer.

However, we can tell you that a smartphone app can do a lot of that work, thus reducing investment costs.

1 – Allows a constant reinforcement of brand awareness

Think how much money do you spend monthly for your brand to gain notoriety with your customers and potential customers?

Well, the truth is that it’s probably a reasonably high value. By having an application, it allows your customers (and potential customers) to access it anytime and anywhere.

Even if initially the application is simple, the truth is that its continuous improvement, the inclusion of new services and features will cause a gradual increase in the usage rate, thus preventing it from being forgotten (or deleted).

This continuous use of the application by consumers will reinforce the brand’s notoriety, without having to invest a lot of money monthly.

In addition, if it facilitates the consumer’s interaction with the company, this will also lead to a reduction in telephone service costs (or any other type of service that has been implemented).

Keep in mind that smartphones are increasingly part of the consumer’s life, so instead of implementing digital campaigns whose ROI is difficult to measure, companies are increasingly developing apps to facilitate communication and relationships. digital.

An application for your business, in addition to reducing costs, will allow you to invest and direct improvements in the app, for what directly impacts your business volume.

2 – Lower research cost

The truth is that if your company does not have its own distribution infrastructure, it is impossible to have 100% control over your customers or the use of your products.

Unless you do market research (which are usually quite expensive, time consuming and have a significant time lag) you will never know how your customer works and what they are looking for.

However, with a mobile application, you will get at least some information about your customers and their buying patterns (in addition to each customer’s location and sales volume).

Also, know that with these applications it is much simpler to retain a customer, whether through offers, welcome bonuses, points that can later be redeemed…

The data you will be able to collect will be much more reliable than any market research you do, and the value… well the value is extremely less.

But best of all, with real data, you can develop products that truly satisfy the consumer, disable services that no one uses, implement constant quality improvements…

3 – Increase in sales volume

Regardless of whether you already have an established business or are trying to improve the volume of your sales, the truth is that having a business implies a constant effort to sell more and reduce unnecessary costs.

With a mobile application integrated with an e-commerce site, it is possible to increase sales volume and reduce the costs of the sales and distribution chain.

Remember that e-commerce is increasingly the preferred way of shopping for consumers. So, if you have an application where it is easier to buy than to access the site via smartphone, it will help you sell more and better.

Keep in mind that these days, having a mobile application allied to your business is not a matter of showing off or brand recognition.

It is a continuous way of increasing sales volume.

4 – Networking almost free

If you think about it, your customers most likely have several things in common: similar tastes, the same type of interest, identical needs…

Basically, if you analyze your customers, you will be able to create a persona that you can use in your marketing campaigns (regardless of their nature).

Therefore, you can consider, in a way, its application as a form of networking for people with the same tastes.

Although today we have large social networks, such as Facebook or LinkedIn, the truth is that the social networks of the future will focus on bringing together people with the same types of tastes.

In this way, this turns out to be a great opportunity for brands to become more recognized, and to generate a new feeling in the consumer.

By creating networks of customers who have the same tastes and interests, it will be simple for them to communicate, creating another level of opportunities for you as an entrepreneur.

A mobile application can easily help you in this regard (as long as it obviously fits your business typology).

As you can see, developing a mobile application for your company is not just a matter of reducing costs for your company.

It’s also a much more cost-effective way to increase brand awareness and increase turnover.

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